Marketing Services

Marketing Planning

MER will evaluate your current and past marketing initiatives and any measured results to help develop a new, comprehensive marketing plan. This plan will allow your organization to execute focused campaigns (direct mail, PR, advertising, etc.) designed to speak to each individual audience for maximum results.

Brochure Writing and Development

Does your brochure leave a memorable impression with your prospects? Does your copy grab the reader and inform them of all the benefits of your products or services? We can help you effectively communicate your marketing message in an attractive brochure that fits within your budget.

If you've already written a brochure, but need editing or rewriting, we can help. Need help with grammar and punctuation too? Marketing and Event Resources can provide editing and organize your piece so it makes sense and flows right for your reader.

Nantucket Home Builders

Web Site Content Development

In addition to attractive graphics, your Web site needs effective sales copy to communicate the benefits of your products or services. Written specifically for your target audience to reflect your company's style, your Web site should be persuasive and easily convey what you can potentially do to help your prospective customers.

Readable Web sites should have short, concise paragraphs to keep the reader's interest. White space, lots of subheads and bulleted lists are also helpful on the Web to make your site easy to read.

Nantucket Home Builders

Newsletter Creation

Have you considered producing a newsletter to keep your company's name top of mind for your prospects and clients? A company e-newsletter is a cost effective way to communicate with your current and potential customers while enhancing your image. Whether it's in electronic or printed format, a newsletter can be used to profile a unique customer, offer product tips and hints or update you reader on changing industry regulations.

Marketing & Event Resources can work with your staff to come up with interesting lead stories, customer stories, staff change information, humorous anecdotes and appealing photographs and graphics. We work with graphic designers who will create a unique publication based on your company's style.