Email Marketing
Email marketing campaigns are proven ways to increase your sales and grow your business. Use email to up-sell, cross-sell, generate repeat sales or get valuable feedback. We can help you determine your email marketing goals, the appropriate format of your emails, the content and measure the results.
As a Constant Contact Expert in Email Marketing and a 2010 All Star, we can assist you in creating professional email communication that educates, informs and differentiates your business from the competition.
A recent study commissioned by Microsoft shows that email usage is up 45%. Take advantage of this low cost, effective tool for your business. Contact us for pricing on any of the email marketing packages:
1 . Constant Contact Email Start Up Package
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Constant Contact account set up
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Upload your email addresses/lists
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Create custom email templates branded just for you (with your logo, color, fonts and url)
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Create email content and copy
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Distribution and Tracking
2. Monthly Email Campaign Package (3 or 6 months)
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Determine your email campaign objectives and plan your email schedule
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Create custom branded emails with coordinating copy, a call to action and strategic links to your Web site
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Distribute and monitor your emails with reports on campaign results including open, click through, bounce and spam rates.
3. Email Campaign Strategy Session Package
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2 hours of consultation
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Review of strategy/marketing plan goals
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Content recommendations
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List management recommendations
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Social media integration recommendations
4. Additional Services
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Research
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Newsletters and content copywriting
Social Media Services
End Your Social Media Frustration
Some of the most powerful marketing tools you can use to promote your business are fast-growing social media sites. To a novice these sites can be overwhelming. Rather than be unerved, let us help you join the social media movement to build awareness about your company and generate more business.
Leverage social networking sites to:
•Create and manage your business brand
•Promote your business and establish a dialogue with your clients and prospects
•Impart advice and knowledge to establish yourself as an expert in your industry
Here are four ways Marketing & Event Resources can help you kick off your social media marketing efforts:
A. Social Media Basic Set Up
•Blog
Create a blog through an easy to use FREE blog site
Learn the top tips for writing and promoting your blog
•Social Networking
Get set up on Facebook, Twitter and create a Google Profile
B. Social Media Management
We'll plan and post your information on Facebook and Twitter so you don't have to! You will be prompted regularly for information so we can keep your social media sites current and active.
C. Facebook Advertising
Create a Facebook ad to direct traffic to your Facebook page and to add followers. More followers means more people you can market and promote to!
Marketing Planning
MER will evaluate your current and past marketing initiatives and any measured results to help develop a new, comprehensive marketing plan. This plan will allow your organization to execute focused campaigns (direct mail, PR, social media marketing, etc.) designed to speak to each individual audience for maximum results.
Brochure Writing and Development
Does your brochure leave a memorable impression with your prospects? Does
your copy grab the reader and inform them of all the benefits of your
products or services? We can help you effectively communicate your
marketing message in an attractive brochure that fits within your budget.
If you've already written a brochure, but need editing or rewriting, we can
help. Need help with grammar and punctuation too? Marketing and Event
Resources can provide editing and organize your piece so it makes sense and
flows right for your reader.
Web Site Content Development
In addition to attractive graphics, your Web site needs effective sales copy
to communicate the benefits of your products or services. Written
specifically for your target audience to reflect your company's style, your
Web site should be persuasive and easily convey what you can potentially do
to help your prospective customers.
Readable Web sites should have short, concise paragraphs to keep the reader's
interest. White space, lots of subheads and bulleted lists are also helpful
on the Web to make your site easy to read.
Grow Your Business With Direct Mail
Is your business or store looking for ways to:
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· Build more traffic
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· Find new customers
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· Increase revenue
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· Reduce direct mail preparation costs?
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Check out USPS' new Every Door Direct Mail program.
Promote your products or services to residential or business and residential addresses in your neighborhood, city or region without purchasing lists, addresses or mailing permits. Cheap postage: pay $0.142 per piece!
We Can Make it Happen For Your Business. Our Every Door Program will help you:
Step 1
Define who you want to reach(by zip code, city, county, etc.).
Step 2
Create/print your 8.5 x 11 two-sided flyer(EDDM qualified piece). Send a coupon, an offer or news!
Step 3
Bundle your mailing and deliver to the post office.
Great marketing tool for restaurants, salons, doctors, grocers, accountants or any retail business!
Call or email Jocelyn today at 203.377.9980 for more information or pricing!
Newsletters
Have you considered producing a newsletter to keep your company's name top of mind for your prospects and clients? A company e-newsletter is a cost effective way to communicate with your current and potential customers while enhancing your image. Whether it's in electronic or printed format, a newsletter can be used to profile a unique customer, offer product tips and hints or update you reader on changing industry regulations.
Marketing & Event Resources can work with your staff to come up with interesting lead stories, customer stories, staff change information, humorous anecdotes and appealing photographs and graphics. We work with graphic designers who will create a unique publication based on your company's style.
