Overview
A good public relations campaign should be an integral part of every marketing plan. Having a third party publish informaiton on your products or services can give you the kind of credibility that no advertisement can. By simply offering your expertise, ideas and information to the media, you can significantly increase your market visibility.
Try offering the press information that will give their audience something useful and noteworthy to read. Write articles for trade publications as a was to offer your independent thoughts on current issues or pressing topics. This free exposure can be a goldmine for your and your business.
The press release is a tool to use to communicate your news and ideas with editors. Here are a few reasons to send out a press release or contact the media:
- New product or service announcement
- Grand opening of a new store/location
- Information on how your product or service relates to a current event or hot topic
- Change in company leadership
- Announce an upcoming seminar, workshop or event
Media Pitching
Contact reporters, editors and producers to offer story ideas on your behalf.
Check out some articles from a recent Valentine's Day media campaign:
Press Release Distribution
Send the release to your targeted media list and through a business wire service for maximum exposure.
Ghost Writing
If you have the industry knowledge and expertise, but lack the time to write articles
and promote them to the press, Marketing and Event Resources can help. We can collect
your ideas and data, research your topic, form an outline and draft the article. We'll
also contact the appropriate editors to get your article published in print or on the
Internet.
